Pet Food Trends – Why So Much Choice?
Walk into any pet food aisle today and the sheer amount of choice can be overwhelming. Whether you’re a first-time pet owner or have had dogs or cats for years, you’re faced with an incredible range of options: wet food, dry kibble, fresh, frozen, baked, freeze-dried, minimally processed, veterinary diets, life-stage nutrition, breed-specific recipes, grain-free,…
The Subscription Model in Pet Food
When you walk through a supermarket, have you noticed that an entire aisle, often both sides, is dedicated to pet food? This is not simply supermarkets looking after our furry friends; it is driven by economics. Pet food is a highly profitable category. Most consumers spend less than 30 seconds making their purchase. They search…
Automation in Petfood
This year I chose to visit Interzoo, giving up the opportunity to attend Interpack in Düsseldorf. While Interpack was showcasing the latest developments from OEM process and machine suppliers, Interzoo gave me the chance to spend time walking the halls (15k steps a day!) looking for trends that potential clients are either already adopting or…
Case Study: Small Aluminium Can Line – Fast-Track Premium Product Launch
Project Overview The client set out to establish a super-premium position in the single-serve cat food market by introducing an 85g aluminium can format. While their existing portfolio included: they identified a strategic opportunity in aluminium cans—a segment largely dominated by Nestlé Purina’s Gourmet range—but with room for premium and own-label innovation. A 12-month timeline…
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